Privacy policy
1) Introduction and Contact Details of the Controller
- 1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data refers to all data by which you can be personally identified.
- 1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Thomas Jirgens, Juwelenschmiede.de, Am Kosttor 1, 80331 Munich, Germany, Tel.: +498926162152, Fax: +498926162153, Email: This email address is being protected from spambots. You need JavaScript enabled to view it.. The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
2) Data Collection When Visiting Our Website
- 2.1 When you use our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to the server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source/referrer from which you accessed the page
- Browser used
- Operating system used
- IP address used (possibly in anonymized form)
- 2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller). You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.
3) Hosting & Content Delivery Network
- 3.1 For hosting our website and displaying the page content, we use a provider who provides its services itself or through selected subcontractors exclusively on servers within the European Union. All data collected on our website is processed on these servers. We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
- 3.2 Cloudflare
We use a content delivery network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA. This service enables us to deliver large media files such as graphics, page content, or scripts more quickly via a network of regionally distributed servers. Processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6(1)(f) GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties. For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
4) Cookies
To make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e., small text files that are stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called "session cookies"), while others remain on your device longer and enable the storage of page settings (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of your web browser's cookie settings.
If personal data is also processed by individual cookies we use, processing is carried out in accordance with Art. 6(1)(b) GDPR either for the performance of the contract, in accordance with Art. 6(1)(a) GDPR in the case of consent given, or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.
You can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. Please note that if you do not accept cookies, the functionality of our website may be limited.
Integration of Instagram
We embed a widget (Lightwidget) from the provider Black Sail Division, Molczyn 17, Leszna Gorna, 43-445 Dziegielow, Poland (www.lightwidget.com) on our website to display preview images of our Instagram profile. Black Sail Division uses cookies for this purpose.
Through the widget, a connection is established to the servers of Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, USA ("Instagram") when visitors access our website. As a result, Instagram generally receives all information that Instagram's servers request from your browser. This includes, in particular, the IP address, browser used, and operating system of your computer, as well as other data typically stored in server log files (see the section "Visiting our website"). This information is transmitted directly from your browser to an Instagram server and stored there. The servers of Instagram may also be located in the USA. In any case, it must be assumed that your data will be processed by Instagram in the USA.
- Further information on data protection at Instagram can be found in the provider's privacy policy at: https://help.instagram.com/519522125107875
- Further information on data protection at Black Sail Division (Lightwidget) can be found in the provider's privacy policy at: https://lightwidget.com/privacy
The legal basis for our integration of Instagram is Art. 6(1)(f) GDPR. Our legitimate interest lies in optimizing and user-friendly design of our web presence.
6) Use of Customer Data for Direct Advertising
- 6.1 Subscription to our Email Newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an email newsletter if you have expressly confirmed to us that you consent to receiving newsletters. We will then send you a confirmation email asking you to confirm that you wish to receive the newsletter in the future by clicking on a corresponding link.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. When registering for the newsletter, we store your IP address entered by the Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when registering for the newsletter will be used exclusively for advertising purposes via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller named above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement. - 6.2 Sending the Email Newsletter to Existing Customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. For this, we do not need to obtain separate consent from you in accordance with § 7(3) UWG. Data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send any emails.
You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the controller named at the beginning. For this, you will only incur transmission costs according to the basic rates. After receiving your objection, the use of your email address for advertising purposes will be stopped immediately.
7) Web Analytics Services
- 7.1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.
By default, when visiting the website, Google (Universal) Analytics sets cookies, which are small text modules stored on your device and collect certain information. This information also includes your IP address, which, however, is shortened by Google by the last digits to exclude direct personal reference.
The information is transmitted to Google's servers and further processed there. Transfers to Google LLC based in the USA are also possible.
Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics and shortened will not be merged with other Google data. The data collected as part of the use of Google (Universal) Analytics will be stored for two months and then deleted.
All processing described above, especially the setting of cookies on the device used, only takes place if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. Without your consent, Google (Universal) Analytics will not be used during your visit. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service via the "cookie consent tool" provided on the website.
We have concluded a data processing agreement with Google, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information on Google (Universal) Analytics can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and https://policies.google.com/technologies/partner-sites.
Demographic Features: Google (Universal) Analytics uses the special "demographic features" function and can thus create statistics that make statements about the age, gender, and interests of website visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to a specific person and will be deleted after being stored for two months.
Google Signals: As an extension to Google (Universal) Analytics, Google Signals can be used on this website to create cross-device reports. If you have activated personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics in accordance with Art. 6(1)(a) GDPR, analyze your usage behavior across devices and create database models, including cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can deactivate the "Personalized Advertising" function in your Google account settings. Further information on Google Signals can be found at https://support.google.com/analytics/answer/7532985?hl=de.
UserIDs: As an extension to Google (Universal) Analytics, the "UserIDs" function can be used on this website. If you have consented to the use of Google (Universal) Analytics in accordance with Art. 6(1)(a) GDPR, created an account on this website, and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection. - 7.2 Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.
By default, when visiting the website, Google Analytics 4 sets cookies, which are small text modules stored on your device and collect certain information. This information also includes your IP address, which, however, is shortened by Google by the last digits to exclude direct personal reference.
The information is transmitted to Google's servers and further processed there. Transfers to Google LLC based in the USA are also possible.
Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics and shortened will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 will be stored for two months and then deleted.
All processing described above, especially the setting of cookies on the device used, only takes place if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. Without your consent, Google Analytics 4 will not be used during your visit. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service via the "cookie consent tool" provided on the website.
We have concluded a data processing agreement with Google, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and https://policies.google.com/technologies/partner-sites.
Demographic Features: Google Analytics 4 uses the special "demographic features" function and can thus create statistics that make statements about the age, gender, and interests of website visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to a specific person and will be deleted after being stored for two months.
Google Signals: As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have activated personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics in accordance with Art. 6(1)(a) GDPR, analyze your usage behavior across devices and create database models, including cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop cross-device analysis, you can deactivate the "Personalized Advertising" function in your Google account settings. Further information on Google Signals can be found at https://support.google.com/analytics/answer/7532985?hl=de.
UserIDs: As an extension to Google Analytics 4, the "UserIDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6(1)(a) GDPR, created an account on this website, and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection. - 7.3 Google Tag Manager
This website uses the "Google Tag Manager", a service provided by the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").
The Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analytics services, and calibrating, controlling, and linking them to conditions via a unified user interface. The Google Tag Manager itself does not store or read any information on user devices. Nor does the service perform independent data analyses. However, when the page is accessed, your IP address is transmitted to Google via the Google Tag Manager and may be stored there. Transmission to servers of Google LLC. in the USA is also possible.
This processing only takes place if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. Without this consent, the use of Google Tag Manager will not take place during your visit. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "cookie consent tool" provided on the website.
We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
Further legal information on Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de.
8) Retargeting/Remarketing and Conversion Tracking
- 8.1 Google Ads Remarketing
This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
For this purpose, Google sets a cookie in your browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. Further data processing only takes place if you have agreed to Google linking your web and app browser history with your Google account and using information from your Google account to personalize ads you view on the web. If you are logged in to Google during your visit to our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to form target groups. In the context of using Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC. in the USA.
All processing described above, especially the setting of cookies for reading information on the device used, only takes place if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. Without this consent, retargeting technology will not be used during your visit.
You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "cookie consent tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
Details on the processing initiated by Google and how Google handles data from websites can be found here.
Further information on Google's privacy policy can be found here and here. - 8.2 Microsoft Advertising Universal Event Tracking
This website uses conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.
For the use of Universal Event Tracking, a tag is placed on each page of our website, which interacts with the conversion cookie set by Microsoft. This interaction makes user behavior on our website traceable and sends the information collected to Microsoft. The purpose is to statistically record and evaluate certain predefined goals such as purchases or leads in order to make the alignment and content of our offers more relevant to interests. The tags are never used to personally identify users.
All processing described above, especially the setting of cookies for reading information on the device used, only takes place if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. Without this consent, retargeting technology will not be used during your visit.
You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service in the "cookie consent tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
9) Site Functionalities
- 9.1 Vimeo
This website uses plugins to display and play videos from the following provider: Vimeo.com, Inc., 330 West 34th Street, 10th Floor, New York, NY 10001, USA.
When you access a page of our website that contains such a plugin, your browser establishes a direct connection to the provider's servers to load the plugin. Certain information, including your IP address, is transmitted to the provider.
If the playback of embedded videos is started via the plugin, the provider also sets cookies to collect information about user behavior, create playback statistics, and prevent abusive behavior.
If you are logged into a user account with the provider during your visit, your data will be directly assigned to your account when you click on a video. If you do not want this assignment to your account, you must log out before clicking the playback button.
All processing described above, especially the setting of cookies for reading information on the device used, only takes place if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the "cookie consent tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection. - 9.2 YouTube
This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.
Data may also be transferred to: Google LLC., USA.
When you access a page of our website that contains such a plugin, your browser establishes a direct connection to the provider's servers to load the plugin. Certain information, including your IP address, is transmitted to the provider.
If the playback of embedded videos is started via the plugin, the provider also sets cookies to collect information about user behavior, create playback statistics, and prevent abusive behavior.
If you are logged into a user account with the provider during your visit, your data will be directly assigned to your account when you click on a video. If you do not want this assignment to your account, you must log out before clicking the playback button.
All processing described above, especially the setting of cookies for reading information on the device used, only takes place if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the "cookie consent tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection. - 9.3 Google Maps
This website uses an online map service from the following provider: Google Maps (API) by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
Google Maps is a web service for displaying interactive (land) maps to visually present geographic information. By using this service, our location is displayed to you and any directions are made easier.
When you access the subpages in which the Google Maps map is embedded, information about your use of our website (such as your IP address) is transmitted to Google's servers and stored there; this may also involve transmission to the servers of Google LLC. in the USA. This happens regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not want this assignment to your profile at Google, you must log out before activating the button. Google stores your data (even for users not logged in) as usage profiles and evaluates them.
The collection, storage, and evaluation are carried out in accordance with Art. 6(1)(f) GDPR based on Google's legitimate interest in displaying personalized advertising, market research, and/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google in the context of the use of Google Maps, you also have the option of completely deactivating the Google Maps web service by turning off the JavaScript application in your browser. Google Maps and thus the map display on this website can then not be used.
Where legally required, we have obtained your consent for the processing of your data as described above in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please follow the option for objection described above.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.
Further information on Google's privacy policy can be found here.
10) Tools and Miscellaneous
- Cookie Consent Tool
This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies requiring consent and cookie-based applications. The "cookie consent tool" is displayed to users as an interactive user interface when the page is accessed, where consent for certain cookies and/or cookie-based applications can be given by ticking a box. All cookies/services requiring consent are only loaded if the respective user has given the corresponding consent by ticking the box. This ensures that such cookies are only set on the user's device if consent has been given.
The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this context.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our online presence.
Another legal basis for processing is Art. 6(1)(c) GDPR. As controllers, we are legally obliged to make the use of technically unnecessary cookies dependent on the respective user's consent.
Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.
Further information about the operator and the settings of the cookie consent tool can be found directly in the corresponding user interface on our website.
11) Rights of the Data Subject
- 11.1 The applicable data protection law grants you the following data subject rights vis-à-vis the controller regarding the processing of your personal data (rights of access and intervention), with reference to the respective legal basis for the conditions of exercise:
- Right of access pursuant to Art. 15 GDPR;
- Right to rectification pursuant to Art. 16 GDPR;
- Right to erasure pursuant to Art. 17 GDPR;
- Right to restriction of processing pursuant to Art. 18 GDPR;
- Right to notification pursuant to Art. 19 GDPR;
- Right to data portability pursuant to Art. 20 GDPR;
- Right to withdraw consent given pursuant to Art. 7(3) GDPR;
- Right to lodge a complaint pursuant to Art. 77 GDPR.
- 11.2 Right to Object
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.
12) Duration of Storage of Personal Data
The duration of the storage of personal data is determined by the respective legal basis, the processing purpose, and—if applicable—by the respective statutory retention period (e.g., commercial and tax retention periods).
- If personal data is processed on the basis of explicit consent pursuant to Art. 6(1)(a) GDPR, the data concerned will be stored until you revoke your consent.
- If there are statutory retention periods for data processed within the scope of contractual or quasi-contractual obligations on the basis of Art. 6(1)(b) GDPR, this data will be routinely deleted after the retention periods have expired, provided it is no longer required for contract fulfillment or contract initiation and/or there is no legitimate interest on our part in further storage.
- If personal data is processed on the basis of Art. 6(1)(f) GDPR, this data will be stored until you exercise your right to object pursuant to Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing serves the establishment, exercise, or defense of legal claims.
- If personal data is processed for direct marketing purposes on the basis of Art. 6(1)(f) GDPR, this data will be stored until you exercise your right to object pursuant to Art. 21(2) GDPR.
- Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.